Industrial Electrical Warehouse

Through hard work and consistently providing value to its customers, Industrial Electrical Warehouse was able to serve small businesses and manufacturers in nearly 27 countries across seven continents.

Who We Are

We are an electronics and industrial automation supplier based in Australia.
Our mission is to help small businesses around the world grow and stay ahead of the competition by providing them with affordable industrial electronics and automation solutions that allow them to produce high-quality products while meeting their product's rapidly increasing demand.
We envision reaching out to more businesses across all continents and growing our product range so we can continually help our customers with their manufacturing needs.

The Birth of Industrial Electrical Warehouse

Ian Clayton, the founder, started as an apprentice electrician for a large manufacturing plant in 1974.

In 1978, when he earned his license as an electrician, he began providing services to homes like repairs and installations.

And later on expanded his career by providing services to offices, correctional facilities, and food manufacturers.

While working with manufacturers, he noticed that wholesalers only gave high-volume discounts to large businesses, denying small businesses the same opportunity so an idea came to Ian of a for-profit business, with helping small businesses as its rationale.

In 2006, Industrial Electrical Warehouse was born. The goal was to provide small businesses discounted rates whether they purchased 100 or one product.

He also saw the problems of some manufacturers with production downtime due to difficult access to hard-to-find and rare industrial electronics and automation products so he expanded his service by delivering obsolete electrical products to manufacturers, allowing them to continue operations and generate consistent revenue.

Through hard work and consistently providing value to its customers, Industrial Electrical Warehouse was able to serve small businesses and manufacturers in nearly 27 countries across seven continents.


Facing and Overcoming Challenges

Business, as in life, isn't always about winning. Industrial Electrical Warehouse has also suffered numerous setbacks along the way.

In late 2019, the world was battered by Covid19, and Australia was ravaged by bushfires and flooding. 

These crises forced many businesses, including Industrial Electrical Warehouse, to cease operations. But Ian refused to take these hardships sitting down. 

He did what he must do to prepare his business for a stronger comeback. He continued sourcing products from wholesalers, manufacturers, and Australian businesses that had closed during or before Covid19. And he began to build his own brand by launching his own website and closing down eBay. 

Now, Industrial Electrical Warehouse is back on its feet, carrying a much broader product range and serving a much larger global audience.  

The True Meaning of Success

Over the years, Industrial Electrical Warehouse has faced numerous challenges. But it was Ian and his team's hard work, consistency, ability to listen to and learn from his customers' needs, and mustering the courage to try things again and again until they got it right that allowed them to weave their way out of those difficulties.

Success, for Ian and his team, is not all about money. It is more about teamwork and mutual respect. It is about consistently following through and being polite and kind to all the stakeholders. Above all, it is about staying faithful to the business's raison d'être—to help small business owners grow and keep up with the competition by providing them affordable industrial electronics and automation products.

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