Our Journey: From Humble Beginnings to Worldwide Influence
In 1974, our founder, having started as an apprentice, ventured into the community, offering electrical services, initially focusing on residential projects. With time, his expertise expanded to include office buildings, correctional facilities, and food manufacturing plants. Our foundation rests on extensive knowledge and unparalleled customer service.
In the 1990s, we shifted our focus to the broader electrical industry, servicing manufacturing plants, homes, and office spaces. As we transitioned away from hands-on operations, we decided to share the discounts we enjoyed by clearing out our stock, giving rise to the Industrial Electrical Warehouse.
Our Mission: Equal Opportunities for All
We are committed to levelling the playing field. Unlike large wholesalers favouring only big businesses with high-volume discounts, we extend the same rates to small businesses, whether they purchase 100 or just 1 product.
Embracing the Digital Age: Our Evolution since 2006
2006, we embraced the digital realm, launching an eBay store to sell electrical products globally. Although impacted by bushfires, floods, and the COVID-19 pandemic, we adapted by creating a new online platform in 2020. Leveraging social media, we continue to provide affordable products to a broader audience.
Our Triumph: A Testament to Perseverance
Since 1974, our journey has been marked by hard work, consistency, and dedication to delivering value while learning from our clients. Recognizing that business success isn't solely about victories, we focus on establishing strong relationships and mutual respect. Our belief is that business transcends profits; it's about fostering enduring connections, mutual respect, and, above all, delivering substantial value to our clients.
The Grand Sale: Celebrating the Season of Giving
To commemorate Thanksgiving, Black Friday, and Cyber Monday, we're offering a 50% storewide discount from November 13 to November 27, 2023. Simply hit the checkout button, and the discount code "BLACKFRIDAY" will be automatically applied—no need to enter any code. Join us in this three-week celebration to empower your business with our affordable industrial electrical and automation solutions. Let's collectively bring your industrial machinery to life!